Strong reputation management is key to navigating client concerns, strengthening relationships, building and preserving trust, and keeping your business and brand relevant.
Estimated Completion Time: 36 minutes.
In times of crisis, communication is key. While an initial instinct will be to remain quiet until things blow over or a better understanding of what the future looks like becomes clear – the opposite is true. Now is the time to communicate more than ever, keep your brand top of mind and deal with the tough issues head on. Authenticity and transparency are key factors to retain guests and visitors and attract new ones.
In this session, we will talk through the steps tourism and hospitality businesses should take to build and maintain a trusted brand image during a global crisis.