1. Learning Portal
  2. Marketing Resources

Digital Presence: Intro to Business Listings

During COVID-19 and into a post-pandemic world, your tourism business' online presence is more important than ever. This 3-part course guides you through the foundations of Digital Presence: how, when, where, and why your business shows up online.

Estimated Completion Time: 
21 minutes

Business listings are an excellent way to boost local SEO and increase online visibility. Where is your tourism business or attraction listed? Google My Business, TripAdvisor or HelloBC? These leading listing sites have major benefits for your digital presence, but the eligibility and account setup can be daunting and confusing at times. In this third and final session, Lys Glassford of MyDigitalPresence. Coach demystifies online listings and teaches you to use their SEO power to your advantage, giving your business a boost in the digital marketplace!

  • Learn about online business listings for tourism operators and why they matter
  •  Walkthrough of Google My Business, with a focus on local SEO
  • Walkthrough of TripAdvisor, with a focus on eligibility and profile optimization
  • Walkthrough of HelloBC, with a focus on eligibility

Additional Resources:
Intro To Business Listings Workbook (PDF)