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Digital Presence: Intro for Business Owners

During COVID-19 and into a post-pandemic world, your tourism business' online presence is more important than ever. This 3-part course guides you through the foundations of Digital Presence: how, when, where, and why your business shows up online.

Estimated Completion Time:
18 minutes

Are you a hands-on operator who manages the digital assets for your business like website, social media, and business listings? Do you ever wonder exactly how potential clients find you online and how you can improve your chances of being seen? Has COVID-19 left you feeling behind and struggling to get your business online? Then this course is for you! In this first session, Lys Glassford of MyDigitalPresence. Coach will take you through the foundations of digital presence for tourism operators in a way that won't overwhelm. Afterwards, Lys will guide you step-by-step through a user experience audit of your business website!

  • Learn about the basics of Digital Presence and what it means to your business and digital marketing efforts
  • An introduction to website accessibility
  • Guided walkthrough of a user experience website audit

Additional Resources:
Intro To Digital Presence Workbook (PDF)